BRAWN × EVOLVE

Keep more new members. Know why they stay.

Every new member gets a personal plan and their gym's own AI agent on WhatsApp, checking in at days 14, 30, 60 and 90. You get the member data a swipe system never sees.

Modified Fitness kept 15 more of every 50 new members in their first 60 days.

Modified Fitness, 2026.

Evolve has selected Brawn as its strategic technology partner for early-life retention.

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THE FIRST 90 DAYS

Five moments decide whether a new member stays.

Brawn is there at each one. Members get a reason to come back. You get the data on who's staying and why.

Day 0
BEFORE THE FIRST VISIT
MEMBER
A personal plan built on their goal, confidence and when they can train.
YOU LEARN
Why they joined and what stopped them before.
Day 14
FIRST CHECK-IN
MEMBER
A check-in and a plan that adjusts to how week two went.
YOU LEARN
Who's on track and who's already slipping.
Day 30
CONFIDENCE CHECK
MEMBER
A progress review and their next block.
YOU LEARN
How day-one confidence has moved, the best predictor of who stays.
Day 60
GONE QUIET?
MEMBER
A nudge back with a short session that fits their week.
YOU LEARN
Who went quiet, when, and why.
Day 90
HABIT FORMED
MEMBER
A next-phase plan to keep them going.
YOU LEARN
Who's still active, their outcomes and your social value read.

Every answer feeds your Member Insights report, by site and across the estate.

NEW · EVOLVE × BRAWN MEMBER INSIGHTS

Know why your new members join, and who's about to go quiet.

The report Brawn × Evolve operators get every month, by site and across the estate. Built from what members tell their agent, not swipe data.

Example data. Figures are illustrative and do not describe any real operator.

EXAMPLE DATALive monthly

Member insights · New members

Example leisure trust

12 centres · Aug to Oct 2026 · reported monthly

2,940new members built a planPlans built

61%were inactive before joiningInactive before

1 in 4from a priority groupPriority groups

84%still checking in at day 30Active at day 30

01 / Why they joinCentre teams

Why they join

Feel healthier32%
Lose weight26%
Get stronger19%
Manage a health condition14%
Social9%

What stops them

No time36%
Not sure what to do29%
Intimidated21%
Cost9%

So what

Half the barriers are fixable on day one. Lead with confidence, not kit.

Three things to act on this month

01
Reach low-confidence joiners in week one
34% start with low confidence. They are 9 points less likely to be checking in at day 30.
Centre teams
02
Add a 6pm beginner strength class
41% of new members can only train 4 to 7pm; 1 in 3 of them want strength, and the timetable has two beginner slots at that time.
Programming
03
Build a route for GLP-1 and menopause members
16% of joiners combined, and growing.
Health & wellbeing

Source: member plan quiz and check-ins · aggregated, minimum group size · example data, not a real operatorEVOLVE × BRAWN

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No integration. Live in 10 days.
Runs on WhatsApp. Nothing for members to download.
Your member data stays yours.